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Modern Media

New media in today's world

Where do we go now?

Emerging media is ever changing. There is no exact direction in which it will take, but it is important to understand how emerging media effect our every day lives. From social media and blogs to streaming TV shows and smart appliances. All of these different types of media have an impact on us in one way or another.

While we may not be sure where emerging media will head next, we can be certain that it will be something that will greatly impact the marketing and communications fields. Social media and blogs have created an extraordinarily easy way for companies and organizations to communicate to the masses that had never been seen before. While these new media are taking over our lives, we still value the traditional. Paper books and radio are still huge components in the world we live in.

By remembering and honoring past emerging media, we can evolve and create new and exciting media. So what is next in the world of emerging media? We won’t know until it comes about. We have to remember that in the past, television was an emerging media. Being able to reach thousands if not millions of people with a simple switch or button was what used to be new.

Educating our youth about social media privacy 

Today we tend to air all our dirty laundry on social media and then when we realize that it probably wasn’t the best idea, we delete it. But even when we delete content off of social media, it isn’t necessarily gone for good. 

In an undergrad class, we did an exercise one of the first days with a partner. We were given just their first and last name. From there, we had to do a Google search for our partner and see what we could find out about them. It was extremely eye opening the amount of information we were able to get on one another just from searching their name. 

Social Media sites tended to be where the majority of people got their information and even with privacy settings, we were able to obtain information that our partner was surprised about. By conducting a project like this in middle school could help enable the youth of our society to understand how easy it is for people to know about you. It can show how even though we think out profiles are private, information is still easily obtainable. 

We fear the safety of our children in the digital world we live in yet there doesn’t seem to be any way to educate them fully on what can and can’t be found. By putting projects like the Google search we did in my undergrad class into the curriculum at a young age, the education process of this topic could be beneficial. 

Are “Smart” Appliances Making Us Lazy?

With technology continuing to grow, every day objects and appliances are getting a new “smart” upgrade. Between Samsung’s new Family Hub to Ikea’s Concept Kitchen 2025, the standard kitchen that we know and have grown up with is becoming smart. But are these products making us more lazy?

Samsung came out with their Family Hub fridge which allows consumers to use an app on their phone to see what is in the fridge and freezer when they are at the store to make sure nothing was missed. Instead of having to call someone at home or make sure our list is accurate prior to venturing to the grocery store, we are able to just click through our apps on our phones and see straight into our refrigerators at home.

Ikea’s Table for Living is this insane counter top that allows consumers to interact with the counter top and their ingredients. Not only does the internal camera allow the counter top to know what is on it, it will also tell consumers what they can make with the ingredients on it. It provides an induction cooktop hidden as well. The fact that we need a counter top to know how to cook rather than physically learning or going to a cook book or even online to find a recipe is such an amazing idea.

These products that state “ease” and “inovated” may be the new and upcoming thing to have, but do they make us more lazy? We all like products that saves us time and makes things easier, but there should be a line drawn at some point. Sure a smart kitchen would be the coolest thing ever. However, products like this make us want something even better that reduces more time spent and energy exerted.

New Face of Television

As we all know, Netflix and Hulu have changed the way that we watch television. The cost alone is enough to make someone switch over to these two platforms in order to view their favorite shows. Personally, I have not had cable or satellite in a year and a half. I get the basic local channels (Fox, CBS, NBC, ABC, PBS) but other than that, we watch television on either Netflix, Hulu, or HBO Now.

Hulu is a great way to watch television shows that are on TV right now. While not every show is on there, a lot of well known and well liked shows are. We aren’t able to watch the newest show right away, as it usually takes a day to be uploaded on the site, I don’t see the need to watch it “live”. Sure social media has its way of spoiling some of the newest episodes, especially when it comes to Game of Thrones, but that is when we just stay off social media until we watch the episode. Netflix is great for watching shows that have ended or that you might want to wait and watch once the whole season is up on the site.

Among Hulu and Netflix, HBO and Amazon also have streaming applications in order to reach more consumers. These streaming sites allow consumers to watch shows and movies from anywhere through their mobile phone apps. Being able to catch up on your favorite show during your lunch or break at work is a great way to escape reality for a bit.

Print or Electronic: Which do you prefer to read?

I know this blog is about emerging media and how new media is being used, but when it comes to reading, most of us prefer the traditional printed book. According to a Pew Research Center survey, the amount of Americans who have read a book in the last year has remained largely unchanged since 2012 at 73%. Of those who have read, 65% of Americans have read a print book in the 12 months, more than double of those who have read an e-book (28%).

 (Pew Research Center)

Why is it that we prefer print books over e-books? When it comes to books, the physical action of turning a page helps re-enforce the entanglement we get when reading a book. 80% of adults read for pleasure. We read to get lost in the stories we start and enjoy exploring different worlds that become a part of our lives. Staying up until the later hours of the morning, unable to put down what we are reading is what reading is all about.

We are able to do that with electronic devices such as an Amazon Kindle, but the physical pages of a print book just bring us back to a simpler time. It takes us back to our childhood when we brought a flashlight to bed to read under the covers when we were supposed to be asleep. And when we heard mom coming up the stairs, we’d quickly turn it off and pretend to be asleep until we knew she was in bed so that we could turn it back on and get back into another world. E-readers, tablets, and smartphones allow us to venture into these magical worlds, but the lighting and text just doesn’t give us the same sense as a book light and print.

Personally, I enjoy reading both from both media. Print and e-books. E-books have their pros. They are convenient, durable, and allow us to get the definition of a word we’re unsure about with the easy of a finger. While e-books are more convenient, they lose the appeal that a print book has. Swipe a screen isn’t the same as turning a page. Pressing a bookmark icon, isn’t the same as placing a bookmark where you left off in hopes that it doesn’t fall out. Print may not be an emerging medium, but it is one that is here to stay regardless of if we want it to or not.

Snapchat is Changing How we View Entertainment

Snapchat is a social media app that allows users to send photos and videos to others to view for up to 10 seconds. Lately companies, brands, and major events are honing in on using apps like Snapchat to connect with their audience. During the 2016 Summer Olympics, Snapchat scores a major deal with NBC to share videos of the sporting contests. Many tuned into Snapchat to find out who won a contest, how many medals were won, and were able to use Olympic themed filters on their own photos and videos.

A more recent event, the 2016 MTV VMAs, saw an increase of Snapchat viewers and a plunge in TV viewers according to Variety. The fact remains that the world has become a digital landscape and more people are utilizing social media to gain information on events such as the MTV VMAs and 2016 Summer Olympics.

Millennials especially, are tuning into social media to get their news. They aren’t tuning into the local 6 o’clock news to see what is going on in the world. By simply going to the stories page on Snapchat, users are able to get information from People, ESPN, CNN, and the Wall Street Journal just to name a few. Between Facebook, Twitter, and now Snapchat, users are able to gain valuable knowledge of world events and news.

 

Social Media: Is it right for everyone?

Social media has become a large part of most people’s lives. We seem to spend more time communicating via platforms like Facebook and Twitter and less time face to face. But just because social media has taken over most of our lives, does that mean it’s a good fit for everyone?

Most of us know at least one person who doesn’t have a Facebook page and if we don’t, we are shocked when we hear about someone not utilizing a particular social networking platform. How could someone honestly go a day without having a digital interaction with that girl that went to high school with us 10 years ago? Not all social media sites are treated equally and not every site is necessary for each person.

Similar to personal accounts,when it comes to business world, not all companies can treat social networking sites the same. With the digital world and social media so prevalent in our society, it seems as though businesses feel as though they have to utilize each platform. However what many don’t realize is that it isn’t the amount of social media sites used, but how they are used.

Image result for how do companies utilize social media

Using a social media site just because it is available doesn’t mean that it needs to be used. Each company or organization needs to have a good understanding of what each platform is used for and how it could benefit them to use it. By just using each and every site available will not necessarily attract the correct target audience. A set plan needs to be placed before creating new accounts. I recently interviewed at a company where they don’t use many social networking platforms and was told that they have a Twitter account because they wanted to make sure they had the handle they wanted, but don’t utilize it.

With any aspect of life, not everyone will fall under the same umbrella when it comes to social media. By being smart and having a plan of attack, companies and organization can truly hone in on social media that will be of benefit to them, not just because it is available.

Emerging Media: Taking the Gold

Media is constantly changing and adapting to the world around us. Previously, radio and television where the new kids on the block. They made communicating to the masses quicker and easier. While these media are still popular today, social media and blogging have surpassed the others and are taking the gold in emerging media. The increased popularity of the digital world has helped people connect to other people, business connect to their consumers, and consumers connect to businesses.

According to CNN, our youth is spending on average nine hours on media, whether that is social networking sites, video games, etc. If they sleep for seven hours a night, they are awake for 17 hours each day. Of that 17 hours, they are interacting with some form of media for nine hours. That’s almost half of their waking day!

(source: Adweek 2014, http://www.adweek.com/socialtimes/social-media-minutes-day/503160)

(source: AdWeek, 2012 http://www.adweek.com/socialtimes/social-media-minutes/460518)

With the constant need to be immersed in media, we have completely changes the relationships we have with brands and products. We are more in tune with what each company/brand is coming up with, what new products are coming out, and what people are saying about them.

Take for example, the new live videos that companies are able to post through social networking sites and apps. Facebook Live has been all the rage as of late and it gives consumers an inside, non-scripted look into a brand or person.  The social media apps are becoming more and more popular for brands to utilize in order to better relate to their target audience and we just eat it up. Who didn’t use the 2016 Rio Olympics filter on Snapchat to represent their country?

With the change to the digital world, we rely more on what others say than what companies do. Just because we see an eye catching advertisement for a new pair of Nike’s, doesn’t mean we’re just going to run out and buy them. We tend to go in and look at other’s reviews, see what people are writing about them, and from that information make a decision to purchase or not. Word of mouth has always been a major player in the decision making role and with the help of social media and blogs, people are putting their opinions everywhere for anyone to read them.

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